Friday, January 16, 2015

Growing Up Female and Social – Survey Says…

Digital Daughters
It’s 2015, and our kids are 'gramming, texting, Snapchatting, tweeting and streaming.  

The distracting noise level on social channels is amplifying while the length of thoughtful prose is diminishing. 

Don’t despair…

Social media and its octopus-like tentacles that reach out and poke our kids – cajoling them to “like,” “follow” and “post” – are intimidating, and worrying, especially when new apps crop up like weeds.  But when I looked to my Digital Daughter Ambassadors (DDAs) – tweens, teens and young women from around the country – to get insight into how they were managing with the proliferation of ways to communicate (text, Facebook, Twitter, Instagram, Snapchat, Google+, Tumblr – and face-to-face), I found a lot of wisdom.

My very unscientific questionnaire of  “Growing Up Female and Social” is just an ear to the ground.  But I am already hearing echoes, and they offer important insights on what a diverse group of girls, my DDAs who hail from New York to Pennsylvania, Maryland to Minnesota, California to London, England - really think about social media, how they use it, and why they love it so much.

Here are some initial insights from the questionnaire, showing our girls to be wise to both the downfalls and upshots of social media.