Showing posts with label the greatest generation. Show all posts
Showing posts with label the greatest generation. Show all posts

Sunday, April 12, 2015

Hillary Says it Likes She Means it!



Are you excited for #HillarysBigAnnouncement?  Whether or not you are a Democrat or a fan of Hillary Rodham Clinton, she IS the first female front-runner for the biggest office in the land.  

Hillary Rodham Clinton is surely the expert at "Saying it Like She Means it!" and was profiled in my Top 10 Female Role Models and Communicators of 2014.  As a powerful and passionate advocate for girls' and women's rights globally, Clinton has often said that there cannot be true democracy unless women's voices are heard.

Clinton is using social media to announce her candidacy and although she is a 67-year-old baby boomer and a grandmother, you can be sure that she will be capitalizing on all social channels and digital marketing tools to convince us - Gen X, Y, Z, fellow baby boomers and The Greatest Generation" - as to why she deserves to be our next president.  It will be the most digitally-fused election to date.


Monday, March 16, 2015

Give Them Roots, Wings and Virtual “Busy Signals” – The Greatest Generation on the App Generation




What does The Greatest Generation think of the App Generation? 

Upon surveying her friends, my very wise 80-year-old mom explained that when it comes to social media and cell phones, there is a wide range of understanding, but almost a unanimous opinion…they are concerned. 

 
We may giggle along with eSurance’s commercial where to save time, Grandma Beatrice literally posts her vacation photos “on her wall.”   But there is some brilliant truth, and several layers of insight, when her friend declares, “That’s not how it works.  That’s not how any of this works!”

How does it all work?  Or, is the better question, “Is it all working?”  When it comes to parenting and texting, my mother is especially concerned. 

“Why do Amanda and Jake need to text you from school with every little thing?  How are they suppose to make any of their own decisions when they are wirelessly tethered to you?”


We all grew up in the age of corded phones, telephone booths, busy signals and collect calls.  If we needed our parents, we could connect, but it took some effort and we often had to wait it out.  But, now our text-messaging enabled smartphones offer instant gratification.  And, knowing that our teens have a phone, literally in their back pockets, alleviates anxiety for both parents and kids.

No doubt, we are living through a sociolinguistic transformation brought on by the ubiquitous Internet.  Not just a media culture shift (radio, TV, computer, Smartphone), but also a communications culture shift where the majority of us are texting junkies, and use hash tags and smiley faces to communicate.  With our digital natives as the experts at putting all of these new communications tools into practice, we are, fortunately or unfortunately, compelled to follow.